
Until recently, the world of science fiction in Sweden was so small that it was possible to keep up with everything that was published. But no more. The genre, thanks in part to self-publishing, is "blooming," Lund says.
The few big Swedish publishers are starting to catch up. "The big publishing houses think [science fiction and fantasy] is something that stops with young adults... and there's not any status for a writer to be writing science fiction or fantasy," Lund says.
But Källner says, "Game of Thrones is beginning to change that."

In one sign of the difference between the United States and Sweden, Källner says he has had some of his most successful book signings in grocery stores. "I usually stand somewhere between the bananas and loaves of bread and smile," he says.
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